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Billy Carlson and Frank Higgins laid out streets in 1887 and sold lots at a big mussel roast on the beach. They named the
new town "Ocean Beach." (Carlson went on to become mayor of San Diego and later an inmate of a federal prison on charges
of land fraud.) During the real estate bust of the 1890s, many buyers lost their lots and development stagnated except for
a few houses used for vacation getaways. One of those who hung in there was David Collier who began promoting Ocean Beach
and Point Loma in the first decade of the 1900s, He brought in electricity, some paved streets, and a street car line.
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